Social media is a great way to connect and engage with current and prospective clients. It lets you show a more personal side of yourself, answer their questions quickly, and show that you are perfect in your field.
But social media can potentially bring in new customers for your business. And as these prospects turn into customers, social media lets you keep in touch with them, which leads to a stronger connection and, eventually, sales.
Follow these tips if you want to know how to get more customers, how to get customers quickly, or how to reach more customers via social media platforms.
Use the right platform
Each social media platform advantages us for different things, and you should learn about each one before spending your time and money trying to get more clients on it.
To get more customers for your business, you need to make sure you're using the social media platforms your ideal customers use to connect. The best way is to keep your audience engaged.
Build a strong profile
You don't want to have a social media profile that doesn't look good. To get more clients, you need to have a solid social profile. Make sure it is up to date to get the most out of your engagement efforts.
Imagine when you come across a brand on social media with a bad profile: business information that isn't complete or accurate, a lot of spammy promotional posts, and no interaction.
Would you buy that brand again? Unlikely!
Most possible clients think this way.
Having a good profile is part of how you generate leads. Once your social profile is up, potential clients will likely find it; not just potential clients but anyone in their network.
Dos that will help you make a good profile:
- Make your "About Us" page personal; make sure your contact information is easy to find and correct;
- create your "Contact Us" page easy to read.
- Use a professional profile picture that clients can easily recognize.
- Tailor your profile to your audience.
- Make sure your content and shape are the same on all social media sites.
- Talk to your customers.
- Be active on your pages, but don't do too much.
- Use a posting schedule to avoid giving your customers too much information.
In addition to these "Dos," there are also a lot of "Don'ts" to consider when making your social media profile.
- You are leaving your profile alone for long periods.
- Connecting with everyone and their mother.
- Posting the same message over and over. (These kinds of letters look like spam)
- Do not ignore reviews as they help you grow and give you great ideas for improving showing your clients that you care about what they think is essential.
Listen to and join social conversations
Most online conversations about your industry won't be on your Facebook page or in your groups. This is why you must actively listen to conversations and be a part of them. Watch out for the right keywords and hashtags.
Use a tool to keep track of different words and phrases that are related to your business and industry, such as your name and the name of your business, the terms of your competitors' businesses, and keywords that are related to problems that your target market has in general, "recommendation + industry keyword," etc.
Feel free to give helpful advice, especially if users say they are having trouble with your competitor. Remember to focus on helping people and not putting down your competitors.
Encourage social recommendations
People look for reviews before they buy something. Unfortunately, recommending your products or services doesn't carry as much weight as hearing about them from someone who isn't connected to you.
The bright side is that there are much more things you can do to get happy customers to tell their friends and family about your business. These include putting review widgets on your site so customers can rate your products, using testimonials in your social media posts, offering rewards to customers who talk about your business or products on social media, etc.
Run social media contests to attract new customers
Competitions are a great way to get more people to follow you on social media and get your business leads. One in three people who enter contests chooses to keep getting information from brands.
This shows that your social media contests help you reach more people, get more people to visit your website, and get more qualified leads. And since it's often free or cheap to start and run a contest, you don't have much to lose.
Direct social media followers to your Blog
There's a good reason why content marketing is so popular right now - it costs a lot less than traditional marketing but brings in about three times as many leads.
When you send your social media followers to your blog, you can give them longer content that you might not be able to share on social media. And once people are on your site, you can use your excellent lead magnet to get them to sign up for your email list.
Respond quickly to inquiries on social media
Customers who get good customer service are likelier to tell others about the brand. This means that a helpful answer not only strengthens your relationship with the person who asked the question, but it might also affect their friends and family.
Even negative comments on social media can have the same effect. Responding quickly and politely can build trust in your brand and show off your customer service skills to anyone who sees your response.
Invest in social Ads
You may need to buy some social ads if you haven't built up a large and targeted social media following.
To get the most out of your advertising budget, you should promote free offers, such as guides, eBooks, etc. If you get new people to sign up for your list, you could also make sales in the future.
Become a known and trusted name
When buying, consumers are more likely to go with someone they know and trust. And one way to get known is to make social media groups and participate in them.
An increasing number of businesses are using social media platforms to connect with their prospective clients more personally and meaningfully.
Build your email list through free offers
Building a follower on social media is excellent, but you must add them to your email list as soon as possible to get the most out of them, you must add them to your email list as quickly as possible.
One of the best ways to do this is to let your followers know about free offers through posts or paid social ads. This could be a coupon ("Save 25% when you join our list"), a free information product ("Download our free eBook"), or access to deals or content that are only available to members.
This is a much better way to do things than trying to sell directly. Since most people use social media to connect with others and not to shop, this is usually a much more effective and less annoying strategy.
Connect with People
Don't try to connect with everyone on your social media profiles. To connect with clients and build meaningful relationships, you must appeal to their interests and your niche audience. Find something you have in common with a new client before you start talking to them. Check to see if you're both in the same group of friends or if you share the same hobbies and interests. You could also try to get to know their brand. Before you ask your new connection to use your services, please contact to know them.
Engage with people and form relationships
Remember that you want customers to buy from you, so you can't always wait for them to contact you. You have to be the one to reach out to someone sometimes.
But how do you get past the awkwardness and talk to your leads?
Talk to them the way you talk to your other connections
One of the best ways to get to know potential clients is to talk to them in groups you both belong to.
When you engage, don't be sales- Be natural. Your goal is to build a relationship with them. The sales part comes later.
Your goal should be to leave an impression so that people remember you.
Don't start a call right away; email first
It's tempting just to pick up the phone and call the number you found on the intended user's social media profile, and there's nothing inherently wrong in doing a cold call. But it would help if you didn't do that unless you already have a relationship with your lead.
First, send them an email instead of calling them. Sending an email is a better way to introduce yourself and show what you can do for someone without coming off as pushy. This is where you warm up cold leads by sending them content that matches their level of readiness to buy from you.
Call after sending an email
What's next? You've connected and sent an email. You don't just send an email and stop. If you send cold emails, you can also call to follow up.
When calling a lead, timing is everything because you don't want to talk about sales if the prospect isn't ready to buy.
Buying something is an emotional decision, and leads are more likely to buy if they can talk to a natural person. So, when is the ideal time to give someone a call to follow up? If you've already gotten to know a prospect and sent them a series of nurturing emails, the best time to call is when the lead goes from being warm to hot.
Become a source of free Information
Sharing your knowledge and skills with others can help you get more customers or clients. This will require you to answer questions in groups, share your thoughts on social media, and blog often.
Business owners make the mistake of giving away a lot of valuable, free content, but most of it is only available to people who sign up for their email lists. Most people won't sign up for your list until they know you. And they won't get to know you unless you give them a lot of free, no-strings-attached content.
So, go ahead and make information just for your subscribers. Ensure that most of your content can be seen without signing up for your list.
Conclusion
Social media is just one way to get people interested in your business, but don't underestimate how powerful it can be. If you follow the right lead generation recipe - with clear goals, the proper social media channels, and a solid content strategy - your business will get more leads and convert them more often.
