How is SEO different from PPC? Let us answer the question. SEO vs PPC which is better is a never-ending war that has been going on in our minds. We are here to help you with the resolution of this dilemma.
What is better for you? SEO or PPC?
It depends on numerous aspects of your necessities, work, and kind of market place, aims, and purpose of the website among various other factors. It is significant for you to make this decision based on your digital marketing strategies and the requirements and the behavior of your visitors and customers. You also need to consider the difference between seo vs ppc is the position of the ads that are shown on the top above the organic list that have been influential by SEO. There are also differences in terms of the click being paid or unpaid. In most of the cases, they were used together with great strategy and planning.
You can use SEO for the web and product pages to attract the visitors for a long period but if you want to generate quick and sudden traffic for something seasonal or a sale on your website then PPC is better. Both are the part of SEM and hence they need to be used together for various purposes. As you will see next, there are different winners in the below points throughout the end of the article. You need to have a flexible mindset and should intelligently keep switching between both of them.
Cost per click
In the case of SEO, the cost per click is free. But in the case of pay per click, it is paid as the name itself suggests. But you need to struggle a lot in terms of the quality of the website to get high click-through rates. It will be only possible when your website is in the top 5 and there is high traffic on your website. In this case, PPC is better as you will be making the payment for the number of clicks and not the views. This way, you can also prepare a monthly budget in advance and also estimate it through choosing the keywords that need to be targeted in advance as well. Various tools also give you an approximation of the per click.
But it is very difficult in the case of SEO as you will need to add an SEO expert in your organization. However, it will be best for you to know about the knowledge of SEO optimization. There is a possibility that your SEO plan will be effective but it is not as certain as it is in the case of PPC. If you are thinking that there is a payment required in case of PPC while the SEO is free, you need to be very well versed with the knowledge and practice of SEO and you need to keep updating it with the algorithm and other updates in the guidelines of the Google. But if you don’t know, there are chances that you end up paying more money to the SEO services than your job could have been done in the money you spend on PPC.
Position of the ads
As mentioned earlier too, the PPC ads are positioned on the above of the organic ads and their below. Though the position of your ads is dependent on several factors such as keyword inclusion in the landing page, in the content, and in the ad itself, the PPC ads will always be in below or above of the SEO ads. You need to optimize your webpage if you want these SEO ads to appear on the top of the search results by correctly implementing on-site and off-site SEO. But in the case of PPC advertising, you can get them on the top page by paying a huge amount.
High traffic
In this aspect, SEO wins against PPC marketing. It is because there is a limit to the number of keywords you can pay for in PPC but you can add and enhance them from time to time in case of SEO. Statistics also give you the recommendation of the high flow of the traffic in SEO due to being in the top 5 rank that too for free. But if you want high traffic in the case of PPC, you will have to pay a higher amount.
Conversion rate
In the war of seo vs ppc conversion rate, PPC is the winner. It is because they have already chosen and added the highly targeted keywords that direct them to a high conversion rate, unlike SEO. They also have the knowledge of the keywords to be added in the ads and that bolsters the conversion of the visitors to customers. Hence, it is not better than PPC.
Easy utilization
Which one of the two is very simple to do? If there is a requirement of time to learn about SEO, there is a need for money to implement PPC. The process and the aspects of SEO are vast and you will need to choose from many options according to the suitability of your website and your organization. On the other hand, until you gain the knowledge of PPC, you can simply let the PPC expert do the needful for you by paying him.
This is how SEO is different from PPC. It will be always useful for you to gain the knowledge of seo vs ppc statistics which will equip you with the comprehension of when should you be using SEO and when should you be investing in PPC. There are various SEO and PPC experts that can make the job easier for you but they don't possess the ambition and the inherent goal of your organization as well as the website. Similarly, relying on your practice and knowledge of SEO will be wise rather than on the automated SEO services. Have you not yet accepted both SEO and PPC equally?
