A beginner's guide on how to do keyword research for SEO is essential to know in this world of digital marketing. The primary goal of every online business or company is to attract more visitors to your website. However, the magnitude of the competition in internet marketing might make it difficult for your company to get noticed on the giant mass cloud. However, you can drive your online business to victory on the Search Engine Results Pages (SERP) by making use of the process of keyword research. Although Google keeps us up-to-date with all its algorithm updates, keyword research has stayed consistent for inbound marketers looking to optimize their search engines' websites.
What is keyword research?
The process of analyzing and finding actual terms that people enter into search engines is called keyword research. The insights you can gather from these real search terms can help form your larger marketing strategy and help plan and revise your content strategy.
Why is keyword research important?
Assuming that your company uses the right Search Engine Optimization (SEO) tool, keyword research helps you figure out which topics people care about and how widespread the issues are among your audience. 'Topics' is the operative term here. You can identify and categorize your content into topics that you want to create content on by researching keywords that are getting a high search volume monthly. You can tackle the questions that most people in your audience want answers to by looking up keywords and analyzing their popularity, importance of search, and general intent. Once you understand the keyword research for SEO, you will understand how to do keyword research for Youtube easily, which will boost your business.
Here is a list of the most effective ways for a quality keyword research process:
- Understand various types of keywords.
- Find your Seed keywords.
- Apply the chosen keywords to your business website.
- Analyze keyword metrics.
- Study your competitors.
- Discover new keywords.
How to do keyword research for SEO?
Make a list of important blog topics:
Based on your idea and knowledge about your business, make a list of important, relevant topics. It is one of the most important aspects of how to do keyword research for blogs. Think about the topics you want to rank for generic buckets to kick off this process. Look up about 5-10 topic buckets that you think are important to your business, and make subsequent use of these topic buckets to develop some specific keywords later in the process.
For example, a marketing software company would have generic topic buckets like 'SEO' (214k), 'Social Media Marketing' (71k), 'Marketing Analytics' (6.2k), and so on. The numbers in the parentheses next to each keyword are their monthly search volumes. They allow you to analyze how relevant these topics are to your target audience and how many new sub-topics you might need to create content to make that keyword successful.
Fill in these topic buckets with keywords:
Identify a few keywords that fall into the topic buckets now that you have chosen a few on which you would be more likely to keep your focus. You think that these are the critical keyword phrases to rank for in the SERPs because your target audience is probably performing searches using these particular keywords. This step aims to make end up with a list of phrases that you believe potential consumers might use to look for content associated with that specific topic bucket. There are various data-driven tools available on the internet to determine which keywords you're most likely to rank well for once you have your final list. Another intelligent way to develop ideas for keywords is to identify which ones your website is already getting looked up for, although more and more keywords are getting encrypted by Google every day. You will need website analytics software like Google Analytics to do this. Sift through your organic search traffic bucket and drill down into your website's traffic sources to recognize the keywords used by people to arrive at your site.
Research related search terms:
Look up the related search terms that appear on Google when you put in a keyword if you are struggling to think of more keywords people might be searching about a specific topic. You'll see some recommendations for searches relevant to your initial input when you type in your keyword and scroll down to the bottom of Google results. These keywords can spark ideas for other, new keywords that you might want to take into consideration.
Make sure that your keywords are a mix of long-tail keywords and head terms. Longer keyword phrases usually having at least three words, known as long-tail keywords. At the same time, head terms are keyword phrases that are generally smaller and more inclusive(depending on who you talk to, they are typically just 1-3 words in length). A mix of these will give you a keyword strategy that's well-balanced with short-term wins and long-term goals. It is because head terms are more challenging to rank for and more competitive than long-tail words. Long-tail keywords will afford you a few quick wins, so check your keyword lists to ensure that you have a healthy mix of head terms and long-tail keywords.
Analyze your competitors:
Another right way to help you give your keyword list another assessment is to understand your competitors' keywords to get the rank. It becomes necessary to improve your ranking for specific keywords on your list if your competitor is ranking them. Your competitor's ones do not seem to care about should not be ignored because it could be a big chance for you to own market share on essential terms.
The aim is to end up with a keyword list that provides you with quick victories on the SERPs and helps you make progress toward more challenging and more significant SEO goals. Understanding how to do keyword research for the new website through basic keyword research will help you reach greater heights. And this is why a beginner's guide on how to do keyword research for the blog is crucial for you.